Creative Direction, Consulting & Experiences

I work with founders, businesses, brands, organizations, and creative projects that need clearer thinking, stronger positioning, a cohesive concept, or thoughtful execution.

My work combines analysis, strategy, cultural observation, pattern recognition, creative judgment, design, and experience curation. Depending on the engagement, I may provide direction, execute selected creative work, assemble outside specialists, or guide the project from concept through completion.

Ways to Work With Me

  • For founders, businesses, and personal brands that need greater clarity across their positioning, audience, offers, messaging, structure, or direction.

    I examine what you are building, how the different parts relate to one another, what may be creating confusion, and what needs to become clearer or more cohesive.

    An engagement may include:

    • Business or brand assessment

    • Positioning and audience clarification

    • Offer and service structure

    • Messaging direction

    • Strategic priorities

    • Launch or growth planning

    • Recommendations and roadmaps

  • For brands, campaigns, products, presentations, publications, image series, websites, visual identities, events, and original creative projects that need a strong central concept and cohesive visual direction.

    I may shape the idea behind the work, develop its narrative and visual language, create selected design materials, or direct designers and other specialists responsible for execution.

    An engagement may include:

    • Concept development

    • Visual and narrative direction

    • Mood boards and creative references

    • Brand or campaign aesthetics

    • Presentation and publication design

    • Website or digital design direction

    • Promotional materials

    • Creative briefs

    • Review and direction of outside creative work

  • For launches, campaigns, programs, partnerships, events, or initiatives that need structure, sequencing, and clear decision-making.

    I help define the objective, identify what the project requires, organize its priorities, and establish a coherent path from idea to execution.

    An engagement may include:

    • Project diagnosis

    • Objective and priority clarification

    • Scope development

    • Sequencing and milestones

    • Audience and stakeholder considerations

    • Resource and risk review

    • Vendor or collaborator recommendations

    • Creative and strategic oversight

    • Review of work in progress

  • For workshops, conversations, salons, product experiences, private gatherings, cultural programs, retreats, screenings, readings, launches, and other purpose-driven experiences.

    I may help develop the concept, shape the atmosphere and program, select contributors, design the flow of the experience, facilitate the conversation, or serve as the host.

    An engagement may include:

    • Experience concept and purpose

    • Theme and program development

    • Guest, speaker, artist, or facilitator curation

    • Atmosphere and sensory direction

    • Run of show and experience flow

    • Guided conversations or workshops

    • Hosting, moderating, or facilitation

    • Product integration

    • Creative and cultural programming

    • Direction of external event or production partners

The Process

Inquiry

You tell me what you are building, deciding, creating, or preparing and describe the kind of support you believe you need.

Review

I assess the objective, scope, timeline, available materials, required expertise, and whether the work is aligned with my current capacity.

Direction and Delivery

I recommend the appropriate engagement and determine whether the work should be completed directly by me, supported by collaborators, directed through an outside production team, or structured as a combination of these approaches.

Defined Engagement

Approved projects receive a written scope outlining responsibilities, deliverables, timeline, communication, approvals, ownership, outside expenses, and completion standards.

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.